Ofcom clears Tulisa's X Factor arm salute - but raps Xtra Factor for 'undue ...
23.05.12

Media regulator Ofcom has today cleared complaints alleging that X Factor judge Tulisa Contostavlos’ trademark ‘arm salute’ unduly promoted her perfume.
The N-Dubz star held her right arm up during introductions in the show’s live stages last year, showing off a tattoo that says ‘The Female Boss’.
Eleven people complained that the gesture broke rules banning undue prominence begin given to a certain product.
In response, Channel TV – the broadcaster responsible for The X Factor’s compliance – pointed out that Tulisa’s fragrance is actually called ‘TFB by Tulisa’ and that its logo is set in a graffiti-style font, so viewers were unlikely to confuse it with her script-style tattoo, which she’s had for several years.
“Ofcom considered that Tulisa’s salute did not promote, or give undue prominence to Tulisa’s perfume, which we noted has a different name,” the body said. “This material was therefore not in breach of the [Broadcasting] Code.”
Source: Telly Mix (blog)